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J. Colby Smith is the creator of the 108 brand. His concept is; piercing and jewelry minimalism combined with an individualized, intimate experience. “I’m interested in helping people unlock their self-love and connect on a meaningful level”.

He approaches his craft with confidence, knowledge and understanding. His expertise, honed through over 15 years of education, observation and application, is defined by his dedication to administer superior craftsmanship in a clean yet comfortable environment. Stylistically, he strikes a balance between subtle and complimentary, installing only the highest quality jewelry. “Each piercing should compliment the unique, natural beauty of the individual.” 

Colby's comforting demeanor and passion for personalized service are highly lauded, earning rave reviews in fashion and culture publications, as well as dominating customer review sites. Colby was listed as NY MAGAZINES "best of NY"

Whether adorning his New York, Los Angeles, international or members of his voluminous high profile clientele -- which includes editors, celebrities, designers, models and even royalty -- Colby provides luxury work with a personal touch.

Originally from Utah, Colby now splits his time between NY and LA. You can find him by appointment at either of 108 locations. In what free time his schedule allows, Colby collaborates with other designers and travels creating piercing pop ups in various cities around the world.

Colby subscribes to a cruelty free lifestyle and has been promoting a vegan diet for over 15 years. “We can't treat each other with true consideration until we treat animals with respect.”